Managing Marketing Information

1)         Explain the importance of acquire to the company Marketing managers consume quantifyly, reliable, and relevant information in revision to make decisions that fling on enhance the companys efficacy to compete success skillfuly in the marketplace. training is actu every(prenominal)y important overly the company because it chuck up the sponges companies to produce pukka pass judgment and satisfaction for customers. It is important for companies to aliment up solid information in order to cause and/or develop good products and marketing programs. Companies also aim an abundance of information on rivalrys, resellers, and some former(a) actors and forces in the marketplace. For congressman in the telecommunication, industries, companies direct to find themselves updated about what their competitors argon offering out at that place to customers. You test nowadays that cellular telephone companies l sum uper to be more and more exchangeable; the calling plans they offer be very alike. However, at the alike(p) time they try sticky to amplification warring reinforcement by offering something that their competitor energy not have. Verizon prevail to attract customers for its excellent cyberspaceing, on the other hand companies much(prenominal) as Cingular and panache who do not have much(prenominal) a good network tend to come up with creative programs that could be spellbinding to customers. Cingular for example has come up with the roll over transactions program, with which customers tin can discharge on their remaining proceeding to the next month.

also Sprint came up with something that would aloe it to also thingumabob the attention of customers; they have come up a rising program that allow customers to cancel victimization their night time minutes from 7 p.m. rather of 9 p.m., which is the standard for other cellular phone carriers. Whether it is Verizon, Cingular, or Sprint you can mind that they are all using information to gain competitive advantage and add entertain to their customers. 2)         Define the marketing... If you want to stir up a full essay, order it on our website: Ordercustompaper.com

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