Using marketing skills to sell a product

IntroductionThe product that we stick out chosen is the breakfast cereal. Our brand approach to will be Mrs Mathilda because we wanted to acquire an Australian specimen to better relate to the local consumers (the famous Australian stock ?Waltzing Mathilda?). The primary location of our business and factories will be in Queensland because it is closer to the raw materials needed (wheat, grains and corn) to manufacture our products. We have a range of healthy breakfast products like breakfast bars, cornflakes and tension cereals. Our main focus will be on Mrs Mathilda?s Museli and it is tailored to the needs of those health conscious people no matter the age. As we are a newly established company, our dodging is to establish a foothold in Australian securities industry before venturing out other regions in the world. demographic EnvironmentMore various(a) peopleThe existence of Australia stood at 19 million at 2000 and the population of overseas immigrants (Asian s, eastern Europeans, Indians and Africans) has shown a steady increment from 22.9% to 23.6% of the sum population (Australian bureau of Statistics, 2003). Thus when we design our free node hotline, we have to take into account the different languages of these people. For instance, provide multi-lingual options for the consumers to consider from, press 1 for English, 2 for mandarin and etc.

maturation populationIn 1991, the pct of the Australian population aged 65 and supra stands at 11.5%. This figure has jumped to 12.3% in 2000 and further increases are judge (Australian Bureau of Statistics, 2003). Therefore th ere will be an increase in demand for health! y food and so we have to run into that the contents of our product provide the maximum achievable nutritionary value (high in fiber, protein and energy). Pg1Changing Family StructurePeople are marrying later and having fewer children. Of those dwelling house that have children, the... If you want to get a full essay, inn it on our website: OrderCustomPaper.com

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