Marketing Plan - New Nivea Product Executive unofficial: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyones agenda. From television portraying world shows such(prenominal) as Extreme Make all over and fancied dramas such as Nip and Tuck, it is no curio Americans are obsess with finding the ultimate secret to sounding flawless. The beauty perseverance is a 40 billion buck enterprise, (News Target, 2005) dedicated to service of process women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S.
market, positioning t hemselves to take reinforcement of the growing interest in cosmetic remedies to turning sand the clock. Research conducted by the American Society for Aesthetic fictile Surgery in 2003 revealed that 8.3 trillion voluntary cosmetic surgeries were performed, over 12 billion dollars. intimately 45% of the procedures performed, 3.7 million, were on women from the ages of 35-50, which we believe...
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