Problem Statement

The first damp of this assignment was identifying issues within the virtual formative of Kudler Fine Foods (KFF), a gourmet discover in La Jolla, established by Kathy Kudler in 1998 that became very successful fake the opening of two more stores in Del Mar 2000 and Encinita 2003 placid within the San Diego atomic number 18a. KFF hopes to expand to other geographic areas. The second part of the assignment is the creation of a bother statement and attendant end vision by KFF focusing addressing and dealing with the identify issues in a satisfactory, timely and telling manner. The following are some of the issues identified: Kathy does non set apart responsibilities although she has store managers she “hires sensitive people, fires those not working out, finalizes the inventory numbers, places the periodical devotes and controls the finance” University of phoenix (UOP), 2003, p12. She has not trained her managers in some(prenominal) of the roles she performs. KKF lacks an automated formation for sales, orders, inventories, time keeping, payroll and accounting. Del Mar failed likely due to its spot within a population of further 4389. Marketing look into was lacking in deciding this location.

KKF gather up to entice customers who shop at Jonathan’s market (JM) in La Jolla and name JM as competition for both the La Jolla and Del Mar store. Kitchen transport (KW) in Encinitas, sells a wider range of training utensils, hold s cooking classes and has an e-comme! rcial pose making it a competition for either KFF stores. KFF needs to bosom opportunities for expanding cooking classes, online and catering business. Catering not only depart 25% better return margins than stores profit margins but it as well presents unique opportunity for publicise as per UOP, 2003, p15 “... some of the attendees of the catered events nonplus been coming into the stores as...If you want to rent a full essay, order it on our website: OrderCustomPaper.com

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