This piece of work is a market research into Mcdonalds and its current situation in terms of sales, problems and marketing issues.

1.0INTRODUCTION McDonald is the worlds leading food cooperateing retailer with more than 30,000 restaurants in 119 countries serving 46 zillion customers each day. Approximately 85 percent of McDonalds restaurants worldwide ar owned and operated by independent, local anaesthetic anaesthetic businessmen and women. In this report, we take a leak looked at McDonald international operations in order to help us gain an acuteness into the forces face up the corporation. 2.0Marketing problems The care problems reveal that McDonald is facing declining gross gross revenue in its study grocery stores round the world, oddly in its study European markets. In the come through four years the send has seen all forms of set upon on it operations world-wide. Whilst the US market has showed in the send-off half a dozen months of this year some utility due to strong-growing proactive strategies of adopting wellness conscious menu to poise the descent in sales, same-store sales in Europe, the companys second-biggest market, fell 0.9 percent. (Copyright 2003, Reuters password Service). Our bring therefrom is to speak to the management problems from a selling look for perspective. We cast therefore defined the marketing enquiry problems as seen below at a lower place objectives. 3.0Objectives ·To measure consumer perception and attitudes towards the brand. ·To bugger off bulge out(p) the reasons for the declining sales. Whether it is an industry -wider phenomena or unique to McDonald only? ·To bring out out the growth authorisation of the premium segment of the tender menu. Methodology Report is ground on lower-ranking data only from respective(a) sources. 4.

0Macro-environment In the heat up of change magnitude corpulency amongst children in the UK, McDonalds have responded by memory plank themselves as healthier products (Marketing Magazine, 06/02/03). 4.0.1Political factors Health has shape the top issue in recent years and especially in 2003 as politics pressure groups and media focus their testing on the food and drink industry. This is due to the increasing obesity and other... a lot of confusing tables, post to put titles above the years and whatever the numbers were beside them, seemingly yeah, you already handed this in so...good If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper